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Amy Jo Kim
Amy Jo Kim

5.8K Followers

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Game Thinking + Lean/Agile = Accelerated Results 🚀

Do you want to innovate smarter — not just faster? Extend your agile/learn practices with tools for creating high-retention products. — Here’s something I hear a lot: “What’s the difference between game thinking & lean/agile methods?“ Lean /Agile methods are great, and most of my clients use them to ship products. But those methods don’t give you a complete solution for creating products that your customers want and need.

Innovation

6 min read

Game Thinking + Lean/Agile = Accelerated Results 🚀
Game Thinking + Lean/Agile = Accelerated Results 🚀
Innovation

6 min read


Oct 28, 2022

Customer Insights FTW

I want to take a moment to celebrate 🎉 We’ve been offering online training & coaching programs for 8 years. After numerous experiments… resulting in both happy successes & brutal failures… we finally figured out what moves the needle for the innovators & teams we serve 🔥 🔥 🔥 Now…

UX

2 min read

Customer Insights FTW
Customer Insights FTW
UX

2 min read


May 31, 2022

Weaponizing Gender

How #BelieveAllWomen got hacked by a griefer — The Depp/Heard trial is almost over. Waiting for the jury verdict to come in. It’s been… a journey. If you’re wondering why this trial was so compelling to millions — including me… I can tell you, plain & simple. Anyone who’s experienced narcissistic abuse & gaslighting recognized —from the evidence…

Deppvsheard

4 min read

Weaponizing Gender
Weaponizing Gender
Deppvsheard

4 min read


May 18, 2022

It’s not the truth — it’s a tell

Motivation, Personality & the Depp/Heard Trial Raise your hand if you’ve ever fallen in love with a charming, manipulative narcissist who makes you feel on top of the world, at first… And then over time, devalues & gaslights you to the point that you question your own sanity. [raises hand] Anyone else? Let’s face it —…

Psychology

4 min read

It’s not the truth — it’s a tell
It’s not the truth — it’s a tell
Psychology

4 min read


Jan 22, 2022

Incentives Gone Wrong

5 gamification myths that trip up smart entrepreneurs… and what to do instead — At the Game Thinking Academy, we help product & game teams increase retention & find product/market fit. And we find that our clients all have one thing in common: they want to do great work, but face demanding deadlines & the constant pressure to ship. Sound familiar? Now, in many…

Gamification

6 min read

Incentives Gone Wrong
Incentives Gone Wrong
Gamification

6 min read


Sep 24, 2021

How to be wrong (on the path to being right)

We all like to be right. It feels GREAT. But when you’re innovating… out there on the edge… trying to build something new… chances are you’re going to be wrong. A lot.

7 min read

How to be wrong (on the path to being right)
How to be wrong (on the path to being right)

7 min read


Sep 18, 2021

7 mind-blowing facts about Axie Infinity & play-to-earn gaming

How an NFT-based online game from SouthEast Asia provides financial relief to players during a global pandemic Have you heard about Axie Infinity & play-to-earn gaming? This fast-growing part of the gaming market emerged during the Pandemic as a worldwide phenomenon. It’s the first NFT platform to exceed $1B in…

Game Development

4 min read

7 mind-blowing facts about Axie Infinity & play-to-earn gaming
7 mind-blowing facts about Axie Infinity & play-to-earn gaming
Game Development

4 min read


Sep 10, 2021

Bad startup advice you should ignore (and what to do instead)

If you’re anything like me, you follow your startup heroes on social media, and try to learn everything you can from their journey. But sometimes… let’s face it, you get advice doesn’t make ANY sense for your situation. It might be outdated… out of context… or even downright harmful. Let’s…

Startup

6 min read

Bad startup advice you should ignore (and what to do instead)
Bad startup advice you should ignore (and what to do instead)
Startup

6 min read


Aug 26, 2021

3 Tips from Silicon Valley Investors to help you find a red-hot market niche

Have you ever struggled to find the right market niche for your startup or product? I have. Back in 2008, I was running a venture-funded gaming startup, and feeling torn between the fast-growing social gaming action on Facebook, and the slower-moving brain-games SAAS model emerging on the Web. We…

3 min read

3 Tips from Silicon Valley Investors to help you find a red-hot market niche
3 Tips from Silicon Valley Investors to help you find a red-hot market niche

3 min read


May 30, 2021

Design Lessons from Rock Band

Have you ever played Rock Band? You know… that rhythm-action party game that turned your social gatherings into musical jam sessions… Well, that musical magic didn’t happen by accident. The team behind that massive hit spent months testing and refining an early prototype with a small group of expert players…

UX

5 min read

Design Lessons from Rock Band
Design Lessons from Rock Band
UX

5 min read

Amy Jo Kim

Amy Jo Kim

5.8K Followers

Game designer, startup coach, author, entrepreneur gamethinking.io

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