Customer Insights FTW

Amy Jo Kim
2 min readOct 28, 2022


I want to take a moment to celebrate 🎉

We’ve been offering online training & coaching programs for 8 years. After numerous experiments… resulting in both happy successes & brutal failures… we finally figured out what moves the needle for the innovators & teams we serve 🔥 🔥 🔥

Now, we’re taking on a new challenge: licensing our training materials.

Most Game Thinking techniques are universal, & work well across the board. But some need to be customized for specific organizational challenges. For example:

  • Startups face challenges around burn rate, funding milestones & product/market fit
  • Game Studios face challenges around economy design, monetization choices & handling disruptive trends like crypto & AI.
  • Global Brands face challenges around getting buy-in, navigating regulations, & integrating acquisitions into the larger company mission.

To serve these organizations better, we’re adding Team Tracks to our core training materials, with a layer of customized tools, templates & advice.

And that’s where you come in. We want to better understand YOUR challenges, struggles & unmet needs.

Want to help us get to know you better & customize Game Thinking?

➡️ CLICK HERE to take our 6-question customer insights survey

And to thank you for sharing your innovation needs, we’d like to give you:

  • Survey Summary Data, so you can spot patterns & learn with us
  • 20% discount code for ANY of our training programs or courses
  • (optional) book a 15-min 1:1 with Amy Jo or Scott Kim, where you can discuss your situation & get your questions answered

Want to help us customize Game Thinking?

➡️ CLICK HERE to take our 6-question customer insights survey

The survey should only take 3 minutes or so to complete.

PLUS — we’re using the Superfan Screener format, so you’ll see that technique in action 💥

I’ll be honest — I LOVE collecting & analyzing customer insights data 💖 ’cause I get to see the world through your eyes, & find out what makes you tick ⏱

➡️ CLICK HERE to take our 6-question customer insights survey

I look forward to seeing you answers & getting to know you better.

Onward 🚀



Amy Jo Kim

Game designer, startup coach, author, entrepreneur