Excellent article - focusing on a small, growing market of passionate early customers is exactly what we teach startup founders to do our design programs at http://getting2alpha.com. Most investors don’t understand this concept AT ALL and steer startups in the wrong direction. So glad to see that you’re articulating the importance of this crucial step.

Game designer, startup coach, author, entrepreneur gamethinking.io

Game designer, startup coach, author, entrepreneur gamethinking.io