How do UX experts find hot-core early customers?
What happens when you get world-class experts from gaming, UX, design & lean/agile together to explore specific topics from different points of view?
At Game Thinking Live — our annual design conference this past Spring — we experimented with a no-slides talk show format. I was onstage most of the day playing host — and I brought up collections of brilliant experts to explore the key foundational ideas of Game Thinking.
This experiment was nerve-racking, and a bit risky — but ultimately it was a smashing success. People were riveted by the conversations and unexpected interactions — and many came up and told me that they felt inspired and empowered apply the ideas to their own projects.
I had SUCH a blast running this event. It was an honor getting to hear my mentors, colleagues and friends — people I admire deeply — bouncing ideas off each other and sharing stories about the rocky road to creating successful innovation. I probably learned more than anyone else in the room.
One session in particular brought the house down — a group of UX experts riffing off each other and telling front-line tales from the product design trenches. Here’s a video of that session, called Rethinking Design Thinking.
THAT was so much fun that we’re bringing the party online! This coming Wednesday, I’m launching the Game Thinking Talk Show — a monthly conversation featuring top experts in gaming, UX and product leadership.
Our 1st session — 07/26 10 AM — features the lovable crew of design renegades featured above: Erika Hall, Cindy Alvarez, and Laura Klein. We’ll be digging deeper and sharing best practices and actionable tips to help you find the right early testers for your hot idea.
