We all know that customer empathy helps us build and sell successful products.
But doing it well can be tricky — especially when you’re emotionally invested in what you’re creating. Too often, we look for signals that support our assumptions — rather than narrowing our focus and engaging deeply with EXACTLY the right people.
Innovation expert Bob Moesta understands this better than almost anyone — and he’s got some power-tools to share. Lucky for us, Bob is a Game Thinking Academy VIP Coach — and last month, he delivered a mind-blowing extended session for our members 🤯
We’re about to publish a juicy excerpt, in which Bob covers
- the power of identifying the ‘struggling moment’ in a customer’s life
- the big shift from supply-side to demand-side thinking
- how demand-side thinking & customer progress can unlock new market opportunities
I’ve learned so much from Bob’s approach to innovation — I know you will too.
I look forward to seeing you at the premiere. Want more great educational content & free events?