What makes games so engaging?

Skill-Building, Challenge & Flow

Setup the conditions for Flow

Forget Points — Think Character Transformation

Game Design ≠ Loyalty Marketing

Support Intrinsic Pleasure with Extrinsic Scaffolding

Well-crafted games are an artful blend of intrinsic pleasure and extrinsic scaffolding.

Self-Determination Theory: the science of motivation

Extrinsic rewards can devalue pleasurable tasks

Autonomy: Self-Determination & Meaningful Choice

Mastery: Skill-building, feedback & challenge

Purpose: connect w/something greater than yourself

Building something new? Eager to drive deep customer engagement with motivation science and techniques from hit games?

Learn more & get free resources at gamethinking.io

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