Incentives Gone Wrong

5 gamification myths that trip up smart entrepreneurs… and what to do instead

1: Gamification = competition

Myth 2: Gamification is magic pixie dust

Myth 3: The magic is in the mechanics

Myth 4: Gamification should look like a game

Myth 5: External rewards unlock lasting engagement

Incentives that work: Autonomy, Mastery & Purpose

  1. Autonomy — our desire to be self-directed.
  2. Mastery — our desire to make progress & improve ourselves & our situation.
  3. Purpose, or relatedness — our desire to find meaning and connection through being part of something larger than ourselves.



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